E-commerce Crushes Black Friday Sales Through Social Media Ads

A custom suit maker with an established e-commerce Shopify store wanted to make up ground in their 2020 online sales during Black Friday/Cyber Monday (BFCM), a competitive weekend where digital ad costs can spike over 25%. With e-commerce becoming more saturated than ever during BFCM 2020, brands needed to work harder to stand out from their competition. Our strategy team was well aware of this and we decided to propose a unified Facebook and Google Ads strategy for our client.

The Results:

• Our team delivered 7.51x ROAS on Facebook Ads,
• and 40.8x ROAS on Google Ads.
• Overall net profit of approximately $105,000  USD over the 4-day weekend.