Centrico Digital Case Studies

E-commerce Company Migrates To Salesforce Marketing Cloud Successfully

Written by Centrico Digital Team | May 5, 2021 12:41:21 AM

Our client, an eCommerce company with multiple brands and websites was working with an under-developed email marketing strategy that failed to capture real value from their list of over 60,000 contacts and returning customers. They partnered with us for two projects. First, to migrate to a more powerful email marketing platform (Salesforce Marketing Cloud). Second, to design, implement, and automate a more effective email marketing strategy.

The Results
  • Consolidated 60,000+ contacts into their new marketing platform.
  • Generated $40,000 in revenue from the first new email they sent.
  • Established a mature, automated email marketing program.