B2B Company Increases Leads by 106% While Decreasing Google Ads Spend

An important player in the gas industry had costly marketing efforts with unsatisfying results. They needed to optimize their B2B lead generation, at a determined CPA range, with a limited budget. They partnered with our Growth Lab team to implement a data-driven strategy focused on A/B testing and daily optimizations with ads on Google and Bing.

The Results:

• Lead generation increased by 106% percent.
• CPA decreased by 60%.
• Ads expenditure was reduced by 21%.