Our client, an online school for software developers that allows students to enroll in classes with no upfront payment, wanted to optimize their lead generation funnel and reach new high-growth markets. Our strategy team started the engagement by overhauling the entire top-of-the-funnel lead generation process. We created custom conversions in Facebook Ads to track each step in the application process allowing us to analyze conversion objectives further down the funnel and create more efficient campaigns and better lookalike audiences.
The Results: