About Us

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Centrico Digital was born in 2014 in Quito, Ecuador (CST/EST), based on three ideas:

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While talent is equally distributed throughout the world, opportunity is not

We set out to build a company based in Ecuador with a bilingual, multinational and multicultural team capable of competing with the highest-quality managed marketing services providers in the Americas. We seek to be part of an increasingly globalized services industry, and prove that developing countries have more to offer than what they pull from the ground.

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Great > Big

Centrico Digital cherishes its boutique status: rather than grow by adding more and more clients, we want to grow by adding more value through accumulating knowledge, experience, and offering an increasingly sophisticated service to a limited group of clients.

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Our work can help develop a more just and sustainable world

As a B-Corp, Centrico Digital is motivated by its ability to generate a positive social and environmental impact. We achieve this goal by transferring our technical knowledge to values-driven organizations in order to help fuel their growth. In addition to tracking and offsetting our own footprint, we’re always seeking new ways to generate sustainable impact through our activities outside client management.

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CEO

Centrico Digital is not the right agency for everyone. If you identify with our mission and goals, here’s more information about how we work to help you decide if we’re the right partner for you.

Matthew Carpenter-Arévalo, CEO Centrico Digital.

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How We Work

How We Ensure Ongoing Improvement: Evolving Engagements

We structure flexible, modular engagements that are tailored to the unique needs of each of our clients. When we develop your engagement, we will hand-pick the specific services you require to capture your unique opportunities. Over time, we may change those services and the structure of your engagement as your needs evolve. In other cases, we’ll help you bring some of our services in-house.

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In most cases, your engagement will fall into one of the following structures

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Enterprise

An all-inclusive package of both strategy and services that is designed to deliver results and build your brand in the short and long-term.

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Growth Lab

A set of stand-alone services such as PPC demand generation in which our role is simply to maximize your results.

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UniCentrico

A suite of services assembled to help educational organizations find and capture prospective students.

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BCentrico

Strategy and services provided specifically for B-Corps, social businesses, NGOs, and other purpose-driven organizations.

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Design Services

High quality design services ranging from web design, social media content, animation, etc.

Who We Work With

Qualifications for New Clients

MARKETING

We are a boutique agency focused on delivering comprehensive white-glove service and meaningful ROI for our clients. As such, we only take on a small number of clients at any given moment. We only work with 10 Enterprise clients at a time , and we only take on new Growth Lab clients if we know we can deliver the outcomes they seek.

In all cases, we only accept new clients we can help. Typically, they:
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Are medium and large business or recently-financed startups.

TROPHY

Seek to improve on existing success.

GRAPHS

Express a long-term mindset and expect to grow results over time.

GLASS

Know that marketing is about data, experimentation and finding the right formula for success.

LIGHT

Make decisions in a clear, streamlined, process-driven manner.

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Have a mature sales pipeline and meaningful budget.

If you feel this describes you and your organization , read on to get started.

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How to Get Started

Working with Centrico Digital

We prefer to start small with new clients and grow the size, scope, and commitment of our engagements after we have proven our ability to work together.

If we choose to work together, we would likely begin with a quick, low-cost audit of one of your existing setup. We would use this audit to uncover “low-hanging fruit” opportunities to improve your performance. We would then perform the specific service that would capture these opportunities.

By following this approach, we will both develop trust, comfort, and confidence in our ability to deliver meaningful outcomes together over the long term.

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Our Services

Digital Marketing Strategy

We Develop & Execute your holistic digital strategy.
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Marketing Automation

Automation success in HubSpot, Salesforce Pardot, and Marketing Cloud.
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Demand Generation

Find leads and clients through digital channels.
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Graphic Design

Stand out in the world’s most crowded marketplace.
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Our Team

Matthew Carpenter-Arevalo
CEO
Esteban Velasco
HEAD OF GROWTH LAB / PARTNER
Luis Cabezas
HEAD OF DESIGN / PARTNER
Caroline Asiala
HEAD OF BCENTRICO
Jessica Luna
HEAD OF UNICENTRICO & MYUNIGURU
Ana Villagomez
HEAD OF ENTERPRISE
Silvia Picho
HEAD OF INTERNAL OPERATIONS
Maria Jose Rodriguez
HEAD OF MARKETING
David Bernal
ENTERPRISE MARKETING MANAGER
Esteban Sanchez
SENIOR STRATEGIST
Daniel Cortez
DESIGNER
Nahomi Lopez
SENIOR STRATEGIST
Miguel Andrade
STRATEGIST
Katherine Tobar Manosalvas
STRATEGIST
Maria Gracia Garcia
JUNIOR STRATEGIST
Camila Garcia
JUNIOR STRATEGIST
Estefania Duque
JUNIOR STRATEGIST
Anahi Morales
MARKETING TRAINEE
Lilibeth Acuña
PR CONSULTANT
Vania Donoso
HEAD OF PEOPLE OPERATIONS

Next Steps

Schedule an exploratory call

If you feel we might be a good fit, and that you are comfortable following our approach to improving your marketing campaign performance, then reach out and schedule an initial consultation to discuss your needs.

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Contact us

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Facts About Centrico Digital

All Fridays are dedicated to learning and certifications in order to advance our ability to execute sophisticated marketing.

Every employee is offered the opportunity to become a shareholder in the company.

Every Thursday, the team shares its best fails and learnings from the week.

Our team is flawlessly bilingual and represents 5 countries.

Founded in 2014: B-Corp since 2019.

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