Centrico Digital gave Tracklink a fresh look, designed a new brand manual, created an internal employer campaign for them, and designed the company’s new website.
- Software / Technology
- SERVICES PROVIDED
- Web design, brand identity, lead generation, employer branding
- Luis Cabezas, Daniel Cortez, Elisa Bravo
- About the client
- Tracklink is an international company based in Ecuador with operations in Perú, Honduras, and El Salvador that offers satellite GPS tracking for vehicles and people. When they contacted Centrico Digital they had already been in business for several years, however, they felt their brand image was dated and wanted to refresh it to look more modern and tech-inspired.
- ABOUT THE PROJECT
- We worked with Tracklink to elevate its identity and put it at the level of other major tech companies in the world. Our team updated Tracklink’s brand colors to make them more dynamic and to make them stand out in digital formats. Although this project wasn’t a full rebrand, our team felt Tracklink should communicate this new tech-forward image with its employees and we created an internal employer branding campaign to help them communicate their message.